Mailchimp preheader An email preheader is the brief text that you see after the sender information and the subject line when you’re looking at an email in your inbox. It’s an opportunity to expand on your subject line and provide a more compelling Nov 27, 2023 · Sometimes called email preview text, a preheader is that muted text, shaded gray, that appears immediately after the subject line. ESPs like Mailchimp and Brevo include a simple text box in the email builder where senders can enter a custom preview. This article will walk you through the process of removing the preheader in Mailchimp, while also sharing some personal insights and commentary. If you don’t include preheader, email client will display first available. Oct 7, 2018 · Preheader is a copy that will display as a description next to the subject line in your email client. Feb 1, 2025 · Use the preheader text to add context to your subject line, provide a teaser, or create a sense of urgency. Jul 11, 2024 · By removing the preheader in Mailchimp, you can enhance the appearance of your email marketing campaigns and make them more appealing to your subscribers. Read how to use a simple trick to hide text in the email preheader and make your message stand out when using MailChimp. This email preheader might not seem particularly important, but it’s one of the very first things readers see when they look at your emails. Feb 25, 2025 · Adding preheader text to emails is usually straightforward. If you’re not using an ESP, you can still add an email preheader manually. It helps to enhance open rates by showing email recipients a glimpse of the content that awaits them inside the email before they open it, or it can act as a secondary subject line. dnlq ozwjm mqyai mgs ztcny szepwe kjpl fcuhpb kmsxo jhgd