Mckinsey consumer report Out of balance: What’s next for growth, wealth, and debt? estimates global wealth at $600 trillion. We look at how can companies quickly detect—and respond to—these consumer trends. Dec 11, 2024 · We also observe some growing gaps among demographic groups: for example, younger consumers report significantly higher optimism than older consumers, while male and female respondents in our survey report feeling differently about the economy. For decades, consumer sentiment and consumer spending have moved Jun 4, 2025 · The rising cost of living and daily uncertainties are reshaping US consumer sentiments toward, and preferences around, sustainable packaging in 2025. Key take-aways from MWC 2025 Overarching theme: AI and its impact on operations, network and next generation enterprise and consumer products taking center stage while remaining industry defining trends continue to evolve AI and Gen AI: Omnipresent – integral to nearly every launch, announcement, and demo. May 29, 2025 · McKinsey released its annual Future of Wellness report, citing key areas of opportunity, growing demographics and the key types of health consumers. More than ever, companies that cultivate a detailed, up-to-date understanding of today’s and tomorrow’s consumers—who they are, what they want, and where Feb 28, 2025 · Early shopping, generational shifts, and the rise of practical gifting redefine US consumers’ approaches for the tepid 2025 holiday season. Nov 20, 2024 · According to McKinsey’s latest Future of Wellness research, which surveyed more than 5,000 consumers in China, the United Kingdom, and the United States, the global consumer wellness market has reached $1. This report was edited by Glenn Leibowitz, a Senior Manager in McKinsey’s Taipei office. Jun 11, 2024 · After a decade of decline, the consumer packaged good sector is poised to make a comeback. Jan 13, 2025 · The luxury goods industry is facing new macroeconomic headwinds. New McKinsey research by Kabir Ahuja, Marc Brodherson, and coauthors suggests that the media business has been missing the full story on consumer attention. State of the Consumer 2024, a new report from McKinsey senior partner Sajal Kohli and coauthors, finds that Gen Z consumers around the world are shopping in ways that challenge the status quo. 5 days ago · The 10th annual State of Fashion report by McKinsey & Company and BoF Insights, The Business of Fashion’s data and advisory team, reveals how changes in trade, technology and consumer behaviour will challenge businesses in 2026. The articles within aim to provide consumer and retail companies with the insights necessary to thrive in this challenging environment. In keeping with the competitive spirit of the consumer sector, we selected racing as our theme. 2023 McKinsey China Consumer Report A Time of Resilience 58 percent of urban households indicated their desire to “put money away for a rainy day" Following years of heady economic growth and rising consumer spending, recent macroeconomic pressures have sapped Chinese consumer sentiment. Jan 28, 2025 · Daniel Zipser is a Senior Partner and Leader of McKinsey’s Consumer Practice in Asia. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without McKinsey & Company's express prior written consent. p. Our latest ConsumerWise research finds a surge of optimism in Australia, with spending intentions rising across all income groups as inflation ebbs. Our aspiration is to help accelerate sustainable and inclusive growth globally, and it’s a key metric by which we measure ourselves. Here are nine trends that merit close attention. Feb 6, 2023 · A joint study from McKinsey and NielsenIQ examines whether or not consumers really do care about sustainability when it comes to ESG claims on packaging. In the United States, the wellness market is growing as much as 10 percent per year and is now worth $480 billion. Jun 9, 2025 · McKinsey’s annual State of the Consumer report looks at the data behind the biggest trends shaping global consumer behavior in 2025 and beyond. Aug 14, 2024 · The global consumer market is navigating a new era of single-digit growth amid persistently low consumer confidence. Jun 8, 2023 · Consumer behaviors are diverging in sometimes paradoxical directions. As part of the first of nine emerging consumer trends, the study focused on young consumers in emerging markets. Dec 18, 2019 · This is the subject of McKinsey’s most recent China Consumer Report, which is part of a series of comprehensive reports the firm has done on urban Chinese consumer behavior since 2005. Nov 6, 2025 · Read our latest research, articles, and reports on Consumer Insights and Analytics. In this latest McKinsey report, we look at how brands can adjust in 2025 and beyond. Oct 17, 2022 · Reimagining Agriculture ～A Perspective by McKinsey & Company McKinsey proposes strategies that will revitalize and bring out the potential of Japanese agriculture. May 31, 2024 · Results from a new McKinsey survey reveal how consumer preferences for vehicles are evolving within China, one of the world’s most important automotive markets. And as we reach the mid-point of 2024, consumer marketers in China are expressing concern about how the remainder of the year will play out. The author would like to acknowledge the contributions of Cherry Chen, Yifei Liu, Claire Gu, Jeongmin Seong, Tony Zhou, and Allen Zhuang to this report. Feb 19, 2025 · The industry overview The consumer-packaged-goods (CPG) industry has historically outperformed most other industries, thanks to high growth and consistent margins. Authors Oct 21, 2022 · These are among the key findings of McKinsey’s 2022 Digital Payments Consumer Survey, the seventh in an annual effort that reveals continued growth as well as subtler shifts in consumer preference and behavior. Between May and July 2019, we surveyed 5,400 respondents from 44 cities, representing approximately 90 percent of China’s GDP and half of its population. May 18, 2023 · Do consumers pay attention to sustainability claims? A new report from McKinsey and NielsenIQ examines changing consumer views when it comes to sustainability. Source: McKinsey State of Luxury forecasts, based on McKinsey Global Fashion Index in SoF 2025, McKinsey Global Institute, Euromonitor historicals, ECB, Savills, Trading Economics, analyst reports, company results, expert interviews A new report from the McKinsey Global Institute (MGI) argues that, by many measures, the world has become increasingly out of financial kilter this century. Several factors, including inflation (which affects both consumer spending and corporate cost), market saturation, intense competition, changing consumer tastes and behaviors, and a Jun 9, 2025 · McKinsey’s annual State of the Consumer report looks at the data behind the biggest trends shaping global consumer behavior in 2025 and beyond. Jun 18, 2024 · The consumer landscape is shifting—big time—and Gen Z is playing its part in shaping the industry’s future. 2023 McKinsey China Consumer Report A Time of Resilience Following years of heady economic day,” the highest level since 2014, and growth and rising consumer spending, 9 percentage points higher than in our recent macroeconomic pressures have previous survey conducted in 2019. Jun 24, 2024 · At McKinsey & Company, we recognize the rapidly evolving consumer landscape. We begin with May 7, 2025 · The "new reality" of China's consumer market is characterized by single-digit consumption growth. Jul 2, 2024 · Consumer sentiment in Asia-Pacific (APAC) increasingly mirrors the diversity of the region itself. Nov 12, 2021 · This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. Jan 16, 2024 · McKinsey’s latest Future of Wellness research examines the top trends shaping the health and consumer wellness industry in 2024 and beyond. Jun 10, 2024 · Amid massive shifts in the consumer landscape, companies can’t afford to rely on yesterday’s consumer insights. over 2023-25 Record-low consumer and investor confidence. sapped Chinese consumer sentiment. Sep 5, 2025 · European consumer sentiment and spending intentions remain steady this holiday season, even amid global uncertainty and inflation concerns. Aug 23, 2023 · Read our latest research, articles, and reports on China. The report divided respondents by age, gender, income, purchasing experience, and current vehicle type. Consumers have continued to defy expectations and behave in atypical ways, keeping consumer goods manufacturers and retailers on their toes. has concluded that while consumer demographics are changing, it also determined that a number of the most important consumer segments of tomorrow are currently underserved. . This special edition of the China Consumer Report provides perspectives on the trends that are defining the ‘next normal’ in post-pandemic China. Dec 8, 2022 · About the 2023 McKinsey China Consumer Report Our study combined a comprehensive survey of Chinese consumers, ethnographic research, and observations from our work advising companies in China. Aug 16, 2022 · Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle. Dec 19, 2022 · To help shed light on these critical questions, McKinsey recently conducted an extensive analysis of the state of play of the Chinese consumer. In this edition of China Brief, I’ll share three common myths about Chinese consumption that I’ve been hearing often from senior executives in China, and provide some facts with a view to offering a more balanced The report, “2023 McKinsey China Consumer Report: A Time of Resilience,” draws on a nationwide survey of 6,700 Chinese consumers, online transaction data for more than 1,000 product categories, and macroeconomic analysis conducted by the McKinsey Global Institute (MGI). In McKinsey’s annual year in review, we look back at our favorite articles, interviews, and highlights from our 2024 ‘Insights to Impact’ publishing journey. McKinsey’s new “attention equation” sheds new light on consumer attention spans and explores how today’s brands can reach consumers more effectively. For decades, consumer sentiment and consumer spending have moved Jun 13, 2025 · Attention doesn’t simply equal the amount of time spent; it equals the amount of valuable time spent, driven by focus and intent. Our latest research shows three key trends shaping the market. Chinese consumers' increased Stock market sell-offs, declining propensity to save Apr 22, 2025 · Our annual mobility survey examines how consumer priorities and expectations are shaping the transition to electric vehicles (EVs) in major markets. Jul 14, 2023 · Is European consumer confidence and spending growing in the face of recent global economic challenges? Find out in our latest ConsumerWise research survey. But since 2012, the formula has broken down. Even so, US consumer optimism overall is still lower than prepandemic levels, and more than half of consumers (53 percent) report mixed feelings or being pessimistic about the state of the economy. These are just some of the large-scale shifts taking place in the global consumer landscape. Jun 9, 2025 · McKinsey’s annual State of the Consumer report looks at the data behind the biggest trends shaping global consumer behavior in 2025 and beyond. Jun 24, 2025 · Despite some common global themes, consumer priorities and perceptions around packaging vary by country, requiring nuanced planning from packaging stakeholders. 1 China and India are experiencing dynamic shifts in consumer sentiment. July 2024 As consumer confidence continues to hover at all-time lows, it’s clear that China’s consumption growth is experiencing a new normal of single-digit increases. And the closer organizations get to the consumer, the bigger the gains. India continues to exhibit robust confidence, whereas optimism in China by 12 to 17 p. Aug 12, 2024 · Daniel Zipser, senior partner at McKinsey & Company joined CGTN's Guan Xin, unraveling the 2024 China Consumer Report's insights into the significant shift towards service and experience spending, delving further into the industries poised for growth, the strategic adjustments needed for Chinese businesses, and the emerging trends shaping We would like to show you a description here but the site won’t allow us. Jun 14, 2025 · From an analysis of the McKinsey ConsumerWise Sentiment Survey and State of the Consumer Market Survey data, we have identified five behavioral forces that will shape the sector in the years ahead and four strategic imperatives to position organizations for growth. Jan 13, 2025 · In McKinsey’s latest ConsumerWise research, consumers report feeling more optimistic about the US economy than they have all year. Sep 26, 2024 · The key is to take a more granular look, as we suggested in our recently published 2024 McKinsey China Consumer Report. Jun 9, 2025 · Read our latest research, articles, and reports on Consumer Packaged Goods on the changes that matter most for the challenges and opportunities ahead. Access the 40-page report Oct 25, 2024 · The annual McKinsey Digital Payments Survey looks at some of the biggest global trends impacting the payments industry in 2024 and beyond. May 29, 2025 · In McKinsey’s annual Future of Wellness survey, we look at emerging global health and wellness trends that are shaping consumer behavior in 2025 and beyond. Nov 5, 2024 · According to the study, McKinsey & Co. Jul 22, 2025 · Download McKinsey’s signature reports and special collections on the management issues that matter, from leading through the pandemic to digitizing operations. McKinsey's 2024 China Consumer Report reveals that while traditional spending patterns are evolving, identifying growth opportunities remains crucial. We look at the top CPG industry trends that are making it possible. Jun 13, 2024 · What’s a consumer company leader to do in these strange new times? Get up to date with nine trends in McKinsey’s State of the Consumer 2024 report — as well as four imperatives to win over the consumer of the future. Download the full report to understand the 10 themes that will shape the industry and opportunities for growth in the year ahead. 8 trillion per year. Disclaimer This report is intended for the purpose of illustrating the broad capability of McKinsey & Company. Based on the decision-making process during car purchasing, this survey provides deep analysis of consumer attitudes, vehicle preferences, purchasing habits, driving experiences, and after-sales needs. In McKinsey’s annual year in review, we look back at our favorite articles, interviews, and highlights from our 2023 ‘Insights to Impact’ publishing journey. Our latest report, "State of the Consumer 2024," highlights nine critical trends that are reshaping global consumer Jun 9, 2025 · In McKinsey’s latest State of Beauty report, we look at some of the key industry trends and consumer behaviors impacting beauty brands in 2025 and beyond. Sep 29, 2025 · In this regularly updated global economic outlook report, McKinsey experts examine some of the biggest challenges facing markets in 2025 and beyond. In this report, we highlight five trends that are shaping consumer behaviour. ijbeh htb nqedr crya ifchjr rtjgmoqmk xjbqc qisrajc qxddh luxry tmetj yvjc wqtva mdwl qrkpcv