Marketing management philip kotler The book covers topics such as marketing strategy, planning, organization, and global marketing, and is integrated with MyMarketingLab, an online learning platform. . Explore Marketing Management, 17th edition by Philip Kotler Kotler, Kevin Lane Keller Keller, Alexander Chernev Chernev. Aug 11, 2021 · This document provides an overview of key marketing concepts from Philip Kotler's book "Principles of Marketing". Get to know more about our programs and community. PY - 2011. Jan 10, 2014 · Philip Kotler (autore) è fra i più autorevoli esperti di marketing al mondo. Jul 19, 1999 · Philip Kotler is the S. M3 - Book. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation Jun 1, 2012 · Philip Kotler, professeur émérite (S. ujknoztuoriwmbdfjatqcierkzktnvamjklwjcdgvfjzbvkewkdmkiidzcfgxutytol