A study of customer perception of youth towards branded fashion apparels. Data collection methods included a literature review .


  1. A study of customer perception of youth towards branded fashion apparels. , (2014) conducted a study on consumers’ perceptions in buying decision towards branded Bangladeshi local apparel products and concluded that Jan 1, 2021 · Hassan ST, Hurrah BH, Lanja A. The relationship between consumers’ decision-making styles and their choice between branded and non-branded clothing is investigated using a sample of consumers of Trichy City only Abstracts This study helps to understand the brand loyalty towards NIKE products, know how much awareness does NIKE brand impacted, to anlayse the factor influencing on purchase, to determine the level of satisfaction of costumers towards NIKE brand, to assess the loyalty of consumer while purchasing NIKE products. Purchase preferences towards apparel industry among the respondents were considered based on the General shopping pattern, Shopping frequency, Amount spent on apparels, Brand awareness, Category of Clothing to be purchased, Satisfaction, Shopping experience and Brand name. The document is a project report on a study of customer perception of youth towards branded fashion apparel in Tirur locality. The research paper consumer buying behaviour towards branded apparels in Vadodara was undertaken with the objectives to study the socio economic characteristics of consumers who Customer’s Perception, Attitude and Satisfaction towards Branded Fashion apparels for Youth with special reference Coimbatore City rch Scholar PG & Research Department of International Bu **Dr. and Aggarwal, S. This study is based on generation Centennials the youth aged between 18 – 35 constituting the future target of brands. The main findings are that most people buy branded clothes, especially casual brands. “ELK Asia Pacific Journal of Marketing and Retail Management” Vol 5 issue 2,ISSN: 0976-7193(print) ISSN: 2349 This document summarizes a study on consumer behavior for branded apparel in Bangalore, India. com Mob: +91-9611264938 The research paper Consumer Buying Behavior towards Branded Apparels in Karnataka was undertaken with the objectives to study the socio economic characteristics of consumers who prefer branded apparels and to know the factors which Nov 2, 2022 · This study deals with consumer satisfaction towards branded cloths and to work out which brands of cloth are most preferred by respondents in Chennai city. It analyzes The article examines the buying attitudes of youth towards branded shoes in Ludhiana City, India. Mohanraj Palanisamy (2017) This study identifies the purchase preference on apparel brands in Chennai malls. To study & analyze the brand preference of youth in buying branded apparels in Jalandhar city. The objectives are to analyze brand preferences, factors affecting purchases, and the impact of A study of customer perception of youth towards branded fashion apparels in Jalandhar City, ELK Asia Pacific Journal of Marketing and Retail management, Apr 2014 (UGC indexed) Syed Tabrez Hassan, Bilal H Hurrah, Amit Lanja. , 2012; Rajput and Abstract Purpose of this study is to deliberate upon the young consumer behaviour towards branded apparel in Delhi and NCR & to understand concept of branded apparel, to observe brand awareness for different apparel brands, to analyse factors responsible for brand recognition, discover significant factors which persuade a consumer to choose any brand among from available brands; to study This paper critically examines the changing intentions of the youth in Andhra Pradesh, India for preferring online shopping of branded garments/apparels vis-à-vis their existing conventional shopping practices. The study uses a survey of 200 young adults aged 20-34 to understand factors influencing their purchase of branded clothing. International Journal of Applied Business and Economic Research, Vol. VK (2014) Preference of Consumers towards Apparel Brands and Factors Influencing the Preference for Apparel Brands Indian journals ZENITH Kavitha M, (June/2017)A Study Of Customer Perception Of Youth Towards Branded Fashion Apparels In Chennai City. The purpose of the study is to investigate, in an emerging market, consumer attitudes towards local and foreign brand purchases against a background of factors like prices, style, quality and services etc. “A study of youth's customer perception towards branded fashion apparel in Jalandhar City”, ELK Asia Pacific Journal of Marketing and Retail Management. The company is also maintains better customer relationship. The research employs both Feb 11, 2024 · Abstract The success of a branded apparel industry in the long run depends on whether the customers are purchasing branded products. The student, Dhruvi Shah, conducted primary research through a survey questionnaire to understand factors influencing the Kavitha M, (June/2017)A Study Of Customer Perception Of Youth Towards Branded Fashion Apparels In Chennai City. ustomers` appreciation nearer to apparel will be viewed as associate In today’s competitive market a thorough understanding of consumers needs and wants helps in acquiring a successful place in the market. Mittal, P. 15 (2017). Data collection methods included a literature review The goal of this study is to acquire a greater knowledge of whether brand influences buying behaviour of Gen Y, the motives behind wearing branded apparels and which attributes of brand attract them to buy branded apparels. (2012), this study is based on consumer perception towards branded garments and develops a relationship between demographic and psychographic profiles. The Data has collected by distributing the structured questionnaire among the respondents who presently living in Coimbatore city and regular buyers of branded ethnic apparels. P. Apr 7, 2021 · This paper examines brand image consistency of luxury brands in the fashion industry, through an exploratory study of consumers’ perception of the Burberry brand in the UK and Russia. The objectives of this study were to ascertain the socioeconomic ABSTRACT The objective of the paper is to examine the impact of perceived quality and emotional value on the purchase behavior toward branded apparel in India. It finds that 62% of respondents prioritize brand over price, indicating a strong connection between apparel choices and self-esteem. Social media marketing drives youngsters towards fashion trends that is linked with consumer predilection. Arumugaswamy, Research guide, Head of the Department, PG & Research Department of International Business Nov 27, 2021 · Customers Perception On Branded Apparels -An Empirical Study With Reference To Indian Mens Garments -Indian Market November 2021 Authors: Jayarajan Kootattu A (2017) A Study of Customer Perception of Youth towards Branded Fashion Apparels In Jalandhar City Volume 5 Issue 2, April (2014) Elk Asia Pacific Journal of Marketing and Retail Management [4] Prasad. , 2012; Rajput and Abstract The study is mainly concentrated on consumer perception on brand image, how does customer attract towards the brand, impact of brand image on firms profitability and competition with other company brands. A survey was conducted among consumers aged 18-35 in Bangalore to understand their buying behaviors. Year: May 2009 Volume 3, Issue 2/4 Abstract: Determining customer perception and evaluation of branded clothes vis-à-vis unbranded clothes is an essential part of a branded apparel manufacturer Hassan et al. NIKE is a market leader in their group and NIKE as an most loyal customers who Aug 1, 2025 · Download Citation | On Aug 1, 2025, Nithin Yadav. Consumer’s attitude, preferences, intentions and decisions regarding the consumer’s behaviour at work place is the sum total of customer’s buying behaviour. The study is used to determine the factors which influencing Indian consumer purchasing behavior to This document summarizes a research study on young consumer behavior towards branded apparel in Delhi and surrounding areas. (2014) investigated youth perception towards branded fashion apparels. Hassan ST, Hurrah BH, Lanja A. According to Flung. Influences on This document summarizes a study on consumer buying behavior towards branded apparel in Bangalore City, India. The purpose of this study is to understand the consumer buying behavior towards branded apparels and to understand the factors affecting the purchase decision. It also looks at whether peers influence their choices or if they decide independently. Study of customer perception of youth towards branded fashion apparels in Jalandhar city, Elk Asia Pacific Journal of Marketing and Retail Management 2014;5(2):2349 Abstract : The purpose of this study is to examine the prevailing brand preferences mainly depicting young consumer’s focus on brands and nature of such focus while buying in general and in specific apparel and accessories segments. Pawan Kumar published AN ANALYTICAL STUDY OF CONSUMER BUYING BEHAVIOR TOWARDS FASHION APPARELS IN LUDHIANA | Find, read and cite all the research you need on ResearchGate The present study investigates men’s perception towards branded shirts and to ascertain the brand of shirt most preferred by respondents in Chennai city. Key Words: Indian Fashion and youth, Clothing Trends, Youth Fashion Trends, Indian Youth and Clothing Style. The data was collected by distributing the globally accepted structured questionnaire among the respondents who are presently living in Dhaka Metropolitan city and regular buyers of apparels of different brands Abstract The research paper was undertaken with the objectives to study the profile of consumers who prefer branded apparels and to know the factors which influence the consumers for purchasing branded apparels. ” (2014), 5(2). 5(2). Hence, it's required to find out the buyer conduct towards quite some branded men`s apparels. The study examines consumer preferences and key factors influencing the purchase of branded clothing. The aim of the study is to identify target consumer having inclination towards ethnic wear and how does demographics impact on consumer behaviour towards branded ethnic apparels. The exercise of brand building involves an enormous amount of time and effort on the part of the companies. Moreover age is negatively correlated with attitude (Ilter et al. Oct 30, 2017 · PDF | On Oct 30, 2017, Dr. Through this study an attempt has been made to practically understand those emotional or rational appeals, which drive the purchase decision toward the branded garments. The consumers are attracted to purchase the product because of its quality reputation retained by MAX FASHION. It covers factors that influence consumer purchasing decisions, different types of eyewear, and a literature review on related studies. Abstract - The purpose of this research paper is to deliberate upon the young consumer behaviour towards branded apparel in India which direct purchase frequency and expenditure spent on branded apparel based on demographic profile of the consumers of Delhi & NCR. 50000 a month (Ahuja, 2015). It includes acknowledgments, certificates, research methodology, data analysis, and findings on consumer behavior related to branded clothing in India, highlighting the impact of Title Customer’s Perception, Attitude and Satisfaction towards Branded Fashion apparels for Youth with special reference Coimbatore City Sayed Tabrez Hassan, Billal H. The study is used to determine the factors The validity of customer perception of youth towards branded fashion apparels in Jalandhar city and observed that the India customer has undergone a remarkable transformation. Descriptive statistics was used to analysis the Initially the study was conducted with an assumed perception that youth segment does have significant inclination towards global brands than Indian local fashion apparels. It was submitted by Anas CP to the University of Calicut in partial fulfillment of the requirements for a Bachelor of Commerce degree. This paper tries to study the historical aspect of clothing trends and its contemporary changing status along with the role played by Indian youth in propagating fashion styles. It highlights the importance of understanding youth purchasing habits for marketers, educators, and policymakers to enhance competitiveness in the apparel industry. May 13, 2022 · The goal of this study was to identify consumer purchasing behavior in Chennai for both branded and unbranded apparel. Previous studies found that both males and females in small cities are becoming more brand conscious, especially younger consumers who prefer casual branded clothing. This essay delves into the intricacies of designing a research The respondents completed a questionnaire that measured the respondent’s perception of celebrity’s expertise, celebrity brand fit, attitude towards advertisement, attitude towards brand and Apr 12, 2016 · attitude towards foreign brands because of style and size, but have negative attitude regarding price and brand name. 2, April (2014) A Study of Customer Perception of Youth Towards Branded Fashion Apparels in Jalandhar City. The result of this study offers insights and evidence about the perception and expectation towards the branded ethnic apparel products. Purchases usually occur casually and friends are the main Nov 6, 2020 · A STUDY OF CUSTOMER SATISFACTION AND PERCEPTION TOWARDS MAX FASHION BRAND (WITH SPECIAL REFERENCE TO COIMBATORE CITY) November 2020 Authors: Kalimuthu M. T. Sep 2, 2023 · Hassan et al. This study aimed to analyze the role and impact of celebrity endorsements on teenagers' attitudes towards apparel brands as well as on its persuasiveness. The research report presented is based on the Consumer Perception towards Branded Garments. This descriptive study of brand-preferences is separate from the studies done so A study of customer perception of youth towards branded fashion apparels in Jalandhar City. The document discusses customer perceptions of youth towards branded fashion apparel in Jalandhar City. The research focuses on the individual buying conduct and branding affiliations. ABSTRACT This study aims to explore consumer perception and behavior towards purchasing branded apparels in Bengaluru North. The Brand positioning and customer perception towards apparels – A study in Bangalore Dr. Towards Abstract In the recent times youth prefer the branded readymade outfits as it is associated with social class and prestige. 2009) Islam et al. With the rapid growth of the apparel market and increasing brand consciousness among urban consumers, understanding the factors influencing purchase decisions is critical for retailers and marketers. Both listed and unlisted players cater to the branded apparel market. Within the Tricity region, comprising Chandigarh, Mohali, and Panchkula, the culture of branded apparels has become increasingly prominent among the younger demographic. This study is to analyze the factors dominates in buying branded apparel among youth of Jalandhar city. Sayed Tabrez Hassan, Billal H. Firms are carefully functioning on creating a selection on consumer buying behavior, preferences, developing recognition, associated an optimistic perspective towards their manufacturers so as to grab higher part of the market. The literature review discusses previous research on consumer behavior and branding. Monirul Islam σ Abstract- This study helps to inquest the factors which affect the buying behavior of consumers towards foreign and domestic branded apparels. The fashion industry is a dynamic and ever-evolving realm that significantly influences the choices and perceptions of individuals, especially among the youth. Abstract This study helps to investigate the relationship between the factors which influence the buying behaviour towards branded ethnic apparels in Coimbatore city. Elk Asia Pacific Journal of Marketing and Retail Management, 5 (2), 99-115. The sample size of the study is 320. For meeting the objectives primary data was collected from 100 consumers with the help of Syed Tabrez Hassan, Bilal H Hurrah (2014), in the article "Study of customer perception of youth towards branded fashion apparels in jalandhar city. This study on Consumer Buying Behavior in Fashion Retailing which is specifically focused on Men’s Fashion Apparels is an attempt by the researchers to understand the type of fashion apparels men buy & the preference for branded or unbranded fashion apparel. The document discusses consumer buying behavior towards fashion accessories, specifically eyewear. The Data has collected by Google forms and distributed the structured questionnaire among the respondents who presently living in Coimbatore city and regular buyers of branded apparels. G published A Study On Consumer Perception Towards Purchasing Branded Apparels In Bengaluru North | Find, read and cite all the research you need . Survey method with structured questionnaire is used to collect the data. A study of customer perception of youth towards branded fashion apparels in Chennai City The present study aimed at understanding young consumer’s preference for foreign branded men’s apparels and their perception. It aims to measure brand awareness levels among customers and ways to increase awareness. International Journal of Scientific Research and Management, 2017 Indian markets have been very popular in fashion and it has been same in Raipur city. Convenience sampling techniques were adopted and the data were collected from Sivaganga district of Tamil Nadu. Today scenario is that the apparel market performance This study investigates the consumer buying behavior of youth in Guntur regarding branded apparel, focusing on factors such as brand awareness, preferences, and shopping behaviors across genders. From the study, it is clear that the role of branding remains the same, irrespective of the stated demographics. “A study of youth's customer perception towards branded fashion apparel in Jalandhar City. y, an attempt was made to study the customer perception towards brand d apparel and retail garment showrooms of India. Dec 8, 2023 · A STUDY OF CUSTOMER PERCEPTION OF YOUTH TOWARDS BRANDED FASHION APPARELS IN JALANDHAR CITY Syed Tabrez Hassan 1 Bilal H Hurrah 2 Amit Lanja 3 ABSTRACT Introduction: The Indian customer has undergone a remarkable transformation. The results showed that the population of Ludhiana district showed more interest in buying fashion and branded apparels irrespective of there income and the psychological factors of the Feb 13, 2018 · The objective of the paper is to examine the impact of perceived quality and emotional value on the purchase behavior toward branded apparel in India. CONCLUSION The study was conducted for analyzing the influence of customer satisfaction in the marketing of the product of MAX- FASHION. Professor & Research Supervisor Department of MBA, S J C Institute of Technology, Chickballapura-562101 E-mail: sreenivasathreya@gmail. The purpose is also to study how consumer behavior for apparel is influenced by factors like monthly income Abstract: The research paper consumer buying behaviour towards branded apparels in Vadodara was undertaken with the objectives to study the socio economic characteristics of consumers who prefer branded apparels and to know the factors which influence the consumers for purchasing branded apparels. It outlines the research methodology, data collection and analysis process. The objective is to study the relationship between consumer behavior and branded eyewear among different age groups and between men and women. The study is used to determine the factors which influencing Indian consumer purchasing behavior toward an Indian apparel brand. A sample of 52 youth ages 17-27 from major Indian cities were surveyed. The correlation and PROBLEM STATEMENT The researcher has identified problems in this study which is more pertaining to Customers perception on branded Apparels. Study of customer perception of youth towards branded fashion apparels in Jalandhar city, Elk Asia Pacific Journal of Marketing and Retail Management 2014;5 (2):2349 The document discusses a study on customer perception of branded clothing in Nagpur city. The study is a descriptive study. Kavitha M, (June/2017)A Study Of Customer Perception Of Youth Towards Branded Fashion Apparels In Chennai City. The present study aimed at understanding young consumer's preference for foreign branded men's apparels and their perception. The research gap identified in this study deals with feasibility of brand repositioning using social media that enable a consumer to stay connected. T, a fashion statement trending today can be outdated tomorrow. Marzia Dulal α & Md. The objectives are to examine effectiveness of brand awareness among youth, analyze youth awareness of branded products, examine differences between branded and unbranded products, and identify motivations for choosing branded ABSTRACT Fashion is inevitable in our day to day lives and apparels play a pivotal role. This article presents the impact of fashion trends for teenagers and its influence on store choice. Hurrah, AmitLanja (2014), in their study on customer perception of youth towards branded fashion apparels. The study resulted that, fashion related This document summarizes a research study exploring the popularity of branded apparel among youth. The study of customer behaviour draws upon social science disciplines of anthropology, psychology, sociology and economics. The study collected data through a survey of 200 respondents in Bangalore to analyze the relationship between various factors and consumer purchase intention of branded apparel. A respondent from Chennai took part in this study. Some studies reported that Indian consumers are becoming brand conscious (Rajput et al. People purchase branded clothes to look attractive and impress others, and price is not a major deterrent. It reviews literature on factors that influence customer choices, such as cultural influences, income, and age. The document discusses brand awareness and branded products among youth. There are a small number of listed players such as VK Fashions, Fashion Planet, Raymon Pawankumar (2017) made a study on consumer buying behaviour towards fashionapparels in Ludhiana to determine the awareness of branded apparels and to study the perception of consumers towards branded apparels. The study is done among The study investigates online consumer behavior towards branded apparel in Chennai, focusing on factors influencing purchases, consumer satisfaction, and brand loyalty. This study aims to explore the perception and attitudes of young Gen Z men towards the usage of branded apparel. Their preference differs from brand on the basis of quality, price, taste, advertisement etc. This study embraces to find out the preference of branded attires among the youngsters as most of the youngsters prefer readymade branded attire. In this analysis the researcher examine the comparative study between the local and the foreign brand in Tirupur district. The results found significant relationships between reference groups and purchase intention, as well as ABSTRACT y and emotional value on the purchase behavior toward branded apparel in India. Changing trend and preference influence the marketing of the product. The study was conducted with 300 teenagers of age between "18-25". It discusses how footwear fashion and consumer preferences have changed in India with increased exposure to western lifestyles. Keywords: Apparel, Buying Behaviour, Consumer, perception, expectation N no: 2347-856x Syed Tabrez Hassan and Bilal H Hurrah and Amit lanja (2014) A study of customer perception of youth towards branded fashion apparels in Jalandhar city. The study also examines consumer’s perception towards retail garments showrooms in Chennai city. It includes sections on the introduction, research methodology, literature review, data analysis, findings and recommendations. The document is a summer internship project report on consumer preference towards branded apparels, submitted by Jainam Ajitbhai Mehta for a Master's in Business Administration at Gujarat Technological University. The result concluded that there are two major branding factors: brand image, which is more concerned with the perceptions of the brand by consumers, and brand features, which are more concerned with expectations from the brand. This study is conducted to find out the consumer"s buying behavior towards branded apparels over non-branded apparels in this city. Convenience sampling method was used with sample This document appears to be a student research project on consumer buying behaviour towards branded garments among female youths in Mumbai. Shivashankar SC and Uma TG Abstract The brand building is done over a period of time by the companies. The most preferred brand is Levis and quality is the main reason for preference. An online survey was conducted and analyzed 200 valid responses considered for this study. To study the factors that dominate the buying decisions for apparel in Jalandhar city, they have taken the opinion of 200 respondents through random sampling. However, one of the biggest challenges is to influence customers’ decision to purchase various branded apparels available in the market. The study aims to identify what types of apparel customers prefer and what factors affect their choices of branded versus non-branded clothing. The fashion choices of India youth have undergone a significant transformation in recent years Its share is likely to reach around 45 percent by 2025. It was also found that household income highly influences the consumer behavior towards fashion goods; families having income above Rs 50000 monthly prefer more of the branded fashion apparels & accessories as compared to families having income less than Rs. The objectives were to determine brand preferences, most preferred brands, factors influencing purchase of brands, and the relationship between brands and social status. Determining customer perception and evaluation of branded clothes vis-à-vis unbranded clothes is an essential part of a branded apparel manufacturer's marketing strategy formulation process in an The main objective of this research study is to evaluate the impact of socio-economic factors (gender, age, and income) and their various interactions on the preferences of youth towards purchasing branded clothing. The research suggests further exploration with larger samples across different metropolitan This chapter reviews literature related to factors that influence consumer purchase of branded clothing. the company The document discusses a study on the buying behavior of youth towards branded fashion apparel in Mawana city. By analyzing factors such as brand loyalty, social influence, quality perception, pricing, and fashion trends, the research investigates what drives the purchasing decisions of this demographic. Key findings include: both male and female consumers have positive attitudes towards branded apparel; the main reasons for purchase are desire Abstract: This study helps to investigate the relationship between the factors which affects the buying behaviour towards branded apparels in Coimbatore city. It investigates factors that influence their purchases, such as cultural influences, income, and age. ELK Asia Pacific Journal of Marketing and Retail Management. Fashion is one of the key factors that influence the youth to adhere to new changing trends. Feb 29, 2024 · Contemporary fashion change at a faster rate in this age of technology and social media. The study aims to understand consumer preferences and brand preferences in the footwear market. w1onf rd6zq ls wb2kf qchh dnlad gxk ukez x48f b3o5ed